Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …
Over the past week, the discussion around the leaked New York Times Innovation Report has taken on a life of its own. Pundits and other journalists are throwing around phrases like “defining moment of the digital generation” and “one of the key documents of this media age.” The ultimate truth in these proclamations remains to Read more …
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
A Chief Marketing Officer (CMO) is the highest marketing authority within an organization. The holder of this position is responsible for ensuring the successful marketing efforts of a company. CMO’s are concerned with all areas of marketing, including sales management, distribution management, product development, advertising, market research, etc. Why does TrackMaven think that a CMO Read more …
