Ian is responsible for TrackMaven’s marketing. At the highest level, this means attracting the prospective customers needed to fuel our rapid growth. Day-to-day, this means leading a talented team of Marketing Mavens to manage complex marketing systems and processes, producing and syndicating content the market values, increasing TrackMaven’s brand awareness, enabling the Sales team, and continuously measuring and improving our go-to-market strategy.

How he helps TrackMaven customers

As a marketer himself, Ian faces many of the same goals and challenges as TrackMaven customers. To this end, he serves as the ultimate advocate for our customers: constantly using TrackMaven himself to ensure that the platform is delivering the right value to marketing teams.