Warming

Warming is the process of maintaining contact with a potential customer. It involves following up with a customer after prior contact. Warming is a more personalized approach to nurturing a possible customer relationship. Actions such as sending a text, personalized email, or contacting via social media channels fall under the category of warming.

Why does TrackMaven think that Warming is important?

Establishing a more personal connection to a potential customer can influence his/her decision to choose your product or service over that of your competitors’. The personalized messages that a company sends could convince a nervous potential customer to convert.