Among November’s many holiday traditions are the annual Movember and No Shave November challenges, which rally men to grow (and women to support) beards and mustaches throughout the month of November to raise funds and awareness for men’s health issues. But for companies like Harry’s Grooming and Dollar Shave Club, the annual Movember movement poses an interesting challenge. When Read more …
At TrackMaven, we love our customers, and we love helping them be successful. Every once in a while, we see them do something so special that we have to recognize it. There is still way too much debate about the impact of social media on business outcomes, which is why this story is particularly exciting Read more …
In today’s changing digital landscape, nimble marketers embrace innovative new marketing opportunities to spur additional brand engagement and exposure. Instagram is one such platform with enormous potential for savvy digital marketers. For those needing to be convinced of Instagram’s potential, Forrester Research looked at the ratio of interactions to total followers for 2,500 brand posts across 7 major social networks. Read more …
In this era of online information-swapping, you are what you share. This is true of both individuals and corporate brands, and many marketers have embraced this I share, therefore I am mentality head on. But there is an incentive for marketers to dig beneath the surface and analyze not only what people share, but why they Read more …
The annual B2B Demand Generation Benchmark report from from lead nurturing technology reviewer Software Advice provides trends and best practices for marketing professionals to compare their lead generation performance to that of their peers. Based on a survey of U.S. B2B marketers, the 2014 report bears interesting implications for marketers looking to maximize their demand generation Read more …