Top Of The Funnel
The top of the funnel represents the upper most portion of the marketing funnel. Top of the funnel includes all inbound efforts such as, email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials etc.
More details ]Traffic
Website traffic is a metric used to measure the amount of visitors your site receives. Anytime someone accesses one's site, whether its from entering their URL, clicking an advertisement, or opening a link in an email, it will go towards their website traffic. Essentially it is determined through the number of visitors and the number of pages they view during their visit to the website.
More details ]Twitter is a social networking platform that was launched in July 2006 after it was created in March by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. On November 6th, 2013, Twitter went public setting their IPO price at $26 a share.
More details ]Uniform Resource Locator (URL)
URL is an acronym for Uniform Resource Locator. It is the identifier for any website or webpage on the Internet. Each individual webpage has its own unique URL that will only direct to that webpage when entered into a search bar. A URL is composed of three parts.
More details ]Unique Visitor
Unique visitors are individuals who are visiting a website for the first time within a predetermined time period. Multiple visits by an individual within that predetermined time period will result in only one registered unique visitor.
More details ]Upselling
Upselling is the process of trying to entice a customer to make a more expensive purchase. This could involve offering a more advanced version of a product, additional upgrades to a product, or add-ons that would drive the price of a product up.
More details ]Value Drivers
Value drivers are anything that can be added to a product or service that will increase its value to consumers. These differentiate a product from that of a competitor, and provide a competitive advantage to a business.
More details ]Velocity
Velocity is the rate of change of the state of a prospect to lead or to contact, opportunity and then to customer. Velocity can also represent the rate at which a person moves through the funnel.
More details ]Visitor
Visitors are the individuals that visit a website. Regardless of how many visits an individual has, he/she will still be considered a visitor whenever they “visit” the website.
More details ]Vlog
A Vlog, as the name suggests, is considered a combination of either the terms video and blog, or video and log. This is a blog in which the posts are done through video. The video installments can be combined with supporting text and images, but video is the primary medium.
More details ]Voice
Your voice is your style of writing. This is what differentiates your content from other content.
More details ]Warming
Warming is the process of maintaining contact with a potential customer. It involves following up with a customer after prior contact. Warming is a more personalized approach to nurturing a possible customer relationship.
More details ]Web Crawling
Web Crawling is the process of search engines combing through web pages in order to properly index them. These “web crawlers” systematically crawl pages and look at the keywords contained on the page, the kind of content, all the links on the page, and then returns that information to the search engine’s server for indexing.
More details ]Web Hosting
Web hosting is the process of providing server space for a website to be published on the World Wide Web. When an individual or business does not have their own server, space on a web host’s server can be purchased for them to publish their website or web page.
More details ]Webinar
A webinar, as can be derived from the name, is a combination of "web" and "seminar". Therefore, a webinar can be defined as a seminar given over the web. A webinar can be on any topic and can promote a company’s product or discuss relevant industry information.
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