In the Facebook universe, there are brands with fan bases of all shapes and sizes. But among them there are behemoths that have harnessed their brand affinity and transformative power of their products and services through digital marketing. When it comes to creating engaging content, it’s often helpful to learn from the best. After releasing The Marketing Maven’s Read more …
Last week, we published our Colossal Content Marketing Report, which analyzed 4,618 blogs, 1.2 million blog posts, and nearly 2 billion social shares to pinpoint blogging benchmarks and trends in content effectiveness. Of course, we think our report is full of actionable insights based on the current state of content marketing… but as proactive marketers, we couldn’t Read more …
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make it any less daunting; there’s an existential eeriness to feeling overwhelmed by a digital deluge. And that feeling isn’t reserved just for the consumers of Read more …
Often times I’m asked how I produce so much content and honestly, I’m a little stumped as well because most of the time I feel like I’m running into more blockages than actually writing. I can listen to complaints all day long because I know exactly how hard it is to keep up the production of content as fast as the rate that buyers are consuming it.
Alas, it’s a problem many marketers face. While trying to find the best content to create, the other side is actually producing a great piece of content. Read more …
You’ve created the holy grail piece of content, but in reality most of the work begins after creation. Promotion one of the biggest battles you have to win in this content war, as it is the factor that determines if your voice is reaching your audience or not. There is the 80/20 rule about headlines and your content, and then there’s the 80/20 rule with your content and promotion. 20% creating the content and the remaining 80% that goes into promoting your content. In order to reach your audience and then your potential audience, your content has to be amplified through promotion. Read more …
