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According to our latest research, brand-generated content is performing worse than ever before.
In our new report, The Content Marketing Paradox: Is More Content Really Better?, we analyzed 13 million pieces of content from 8,800 brands over 24 months. This led to some remarkable findings on:
- Why brand-generated content is earning such low engagement
- The best ways to overhaul ineffective content strategies
- Why a few brands are getting the most ROI from their content with the least effort
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