Serena Williams may have lost her bid for history in the 2015 US Open. But on Twitter, she is unbeatable. Check out her viral tweet for Gatorade’s #WinFromWithin campaign.
Introducing The Kings of Content — Industry Winners!
Every industry has its Titans. But who wins the content war in your industry? We stack-ranked content from 500 different companies across 24 industries to find out. Across each vertical, we… Read more
The Best Content Marketing Quotes from #CMWorld 2015
This year, 3500+ digital marketers and 100+ speakers ventured to Content Marketing World in Cleveland, OH. The TrackMaven team sat in on a number of sessions and listened to top… Read more
ICYMI: Facebook’s 1 Billion Users Milestone, A Day In The Life Of A Social Media Manager, and More
Don’t get left in the digital marketing dust… We’ve put our competitive intelligence platform to work to surface the week’s top marketing stories and trending topics. Here are the must-read marketing… Read more
Back-To-School Brand Wars: Target vs. Walmart
The necessity for new clothes and new school supplies offers a big marketing opportunity, and new research from RadiumOne suggests that back-to-school shopping behavior has taken on a life of… Read more
For Marissa Mayer, Twins Announcement Brings Triple The Brand Engagement
In a very on-brand content marketing move, Marissa Mayer, chief executive of Yahoo, turned to Tumblr to announce that she is expecting identical twin girls. The announcement reaped 3X the… Read more
ICYMI: Burger King’s “McWhopper” Victory, The New York Times’ Newsletter Secrets, and More
Burger King’s “McWhopper proposal,” The New York Times’ newsletter secrets, and many more must-read marketing stories from the week of August 24, 2015!
Publicity Stunt Or Not, Burger King Wins Big With The “McWhopper” Proposal
This week there was a call for peace in the Burger Wars — but the results look more like brand warfare. In case you missed it: this week Burger King extended a co-branded… Read more