Identifying social media marketing goals that drive business results will help you prove the ROI from your social strategy. This is crucial for today’s marketers, most of whom are unable… Read more
Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time marketing opportunities, enabled by the development… Read more
It’s no secret that customer retention and loyalty is extremely important to business. So shouldn’t your marketing strategy target customers beyond the point of purchase to drive further business results?… Read more
Retail sales are estimated to reach over 4.95 trillion by the end of 2016, according to eMarketer. But without an effective use of retail marketing analytics, few businesses can prove… Read more
Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing strategy? If so, you’re not alone. Marketing’s always had something of a credibility problem when… Read more
Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard. For most businesses, proving the value of content marketing is… Read more
It’s a dog-eat-dog marketplace. That’s why learning how to do a competitive analysis is so crucial for marketers who want to beat the competition. Conducting a marketing competitive analysis helps… Read more
All marketing leaders aim to elevate their teams from good to great. But Christine Schaefer, CMO of ThreatConnect, has a blueprint to make this dream a reality. Christine joined #TrackMavenLive to share… Read more