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Posts tagged “Forbes”

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Why Do CEOs Believe They Are Wasting Money on Marketing?

Posted by Kara Burney on December 29, 2014 in Brand Strategy, Data-Driven Marketing, Influencer Interviews, Moneyball Marketing

Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …

announcing Google+ Tumblr analytics

Announcing Google+ and Tumblr Support On TrackMaven

Posted by Kara Burney on September 17, 2014 in Announcements

There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …

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