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Posts tagged “Earned Media”

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Which Airline Is Soaring Above The Competition With Killer Content?

The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …

Earned Media

Earned media represents one of the three sides of marketing (The other two: paid and owned). Earned media are the components that a marketer can “earn.” Unlike the other forms of media, marketers cannot do anything to directly influence this. The only way for companies to receive earned media is to provide exceptional products or Read more …

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