Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report we examined the impact of Pinterest, among other channels, and… Read more
In our recent report analyzing the social media impact of B2C industries, we found that not only do apparel brands have some of the largest audiences on social, we also… Read more
The hospitality industry has seen a couple of major disruptions recently, most notably with the rise of services like AirBnB and Uber that provide new ways for customers to travel…. Read more
With 2016 about to begin, social media marketers for B2C brands are looking back at their performance over the past year. What lessons can they learn from other B2C companies… Read more
Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s… Read more