Did you know that Americans purchase 6.5 billion greeting cards each year? Second only to the Christmas, Valentine’s Day is a critical holiday for greeting card companies, with 145 Million units sold in the U.S. in 2014. Using our platform’s content filtering tools, we analyzed the top-performing marketing content from a sampling of leading greeting card companies. With its Read more …
It’s been quite a year at TrackMaven. We now have hundreds of the world’s leading brands as customers, have moved offices, raised a Series A financing, tripled the size of the team, and launched lots of new features. Adding to a whirlwind year, today we’re announcing our $14M Series B financing. The equity and debt Read more …
The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …
It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start. Many of the enterprise marketers we work with struggle to segment their competitive landscape and identify opportunities for growth. That’s in large part due to the Read more …
In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick up your jaw… because the Game of Thrones Season 4 finale was an absolute jaw-dropper. You didn’t think Tyrion had the hutzpah, did you? I bet you didn’t Read more …
