Today, competitive research is annoying. Modern marketers have to rely on a patchwork of tools, elbow grease, and Excel to compile basic competitive intel.

We started TrackMaven to fix this. TrackMaven is the competitive intelligence platform for marketers. You shouldn’t have to spend hours and hours to track your competitors only to generate a powerpoint, which is static and dead by the time you hit save.

What are my competitor’s strategies across different channels? What is working for them? What isn’t? Where am I? Am I winning or losing? TrackMaven is dedicated to being the platform marketers rely on for competitive intelligence answering your biggest frustrations. We give marketers one place to analyze the paid, owned, and earned campaigns of their competitors.

We give you three powerful ways to dive into competitive data.

First, our universal feed. Gathering the data and information on competitors from a multitude of different sources is one of the pain points that we wanted to solve for marketers. Our universal feed gives you one feed to keep track of every marketing channel you need. In real-time we help you filter the exact content from your competitors you want to keep track of.

Second, custom alerts tailored to you. Inundated with the flood of your competitors’ activity or are you not getting enough notifications on what your competitors are doing? We made it simple and easy to create alerts on exactly what you care about. You chose the marketing activity you want to monitor and how much you will be alerted all straight to your inbox.

Third, competitive and comparable company profiles. Knowing what your competitors are doing at your fingertips is important, but it’s essential to know how your company is stacking up against them in order to make actionable insights to gain an advantage above them. The company profiles we set up for you lets you see your own marketing statistics and your competitors helping you never miss an opportunity to win.

The team we’ve built is amazingly talented and rabid about building products that make the lives of marketers easier and make their decisions more insightful.

Oh, and we have the cutest mascot of all time: Maven.

If you’re a marketer who wants to beat your competitors, drop us a line. We’re here to help.