TrackMaven's Competitive Intelligence Blog

Insights on how to track your competitors

Category Archive Content Marketing

There’s no doubt that content is truly king. Content Marketing is one of the most important arms of marketing and involves a lot of writing, preparation, strategy, promotion, and engagement. Besides pure competitive intelligence, it’s one of Maven’s favorites.

The Ultimate Facebook Battle: Like vs. Share

We have an epic battle going down tonight in Facebook. With over 845 million active users, the Facebook fans are alive tonight. Surrounding both sides of the arena we have uploaded and tagged photos to statuses multiplying every minute. We have the display ads on standby tracking the two fighters’ every move and Facebook Insights [...]

Continue Reading ]

How to Write a Fresh Title: 3 Clickable Ways

Getting someone’s attention could be pretty easy with neon colors, a bullhorn, and maybe even some glitter. Except, I can’t put that in a title can I? It’s a huge challenge to get a potential reader’s attention with the right combination of key words, topic, visuals and then your actual written content. But you haven’t [...]

Continue Reading ]

The Cute Animal Effect

“Okay, so this week let’s try to post things without corgis.” “Okay…” Allen told me to do this several weeks ago during one of our marketing meetings. My response was more bland than usual because I had grown use to posting all about corgis. And when I say “use to” I mean quite fond to [...]

Continue Reading ]